Archive for July, 2007

很早就收到通知,今天上午中层干部会议。会上宣布了副院长副书记的任免。

感觉一个时代就在自己眼前过去了,新的时代开始了。对理工的管理可能也将更多元化。不想妄加评论,只是留下记录。

和WH去看了新开盘的所谓叠墅公馆,只在电视上说说的公馆,真的到了身边了。

亚洲杯伊拉克得了冠军,可谓大快人心。国家被搞成那样,还有血性汉子。只是希望不要再发生庆祝人群中的汽车爆炸。

中国男篮输惨了,有点不可思议。

美国媒体报道,美国高校的学费在今年秋天普遍上涨10%到11%,学费更贵了。

今天到湖州看望实习学生,我是第一次到湖州,看望了一些学生。

晚上赶回宁波,居然还参加了宁波电视台的一期节目,本来以为是个讨论会,结果是要出镜的。关于公馆,呵呵。照例是不客气地批评。

我的网络收音机可以正常歌唱了,一个400美金的收音机,窝了一年多才正常工作,能笑出来的大概只有我了。呵呵。把一个网络收音机的BLOG推荐给大家,

http://blog.sina.com.cn/isradio

朋友们办了个吃客网。要求是既能吃又能写的。我不是太能写,但更不能吃。至少我对吃非常随便,所以不在网络的人才只列。但那是一个付网络稿费的网站,也许光临我BLOG的有他们垂涎的人才。因此在这里列一下他们的招募贴。

吃客网征稿贴,欲多赚零花钱的吃客请进来

凭着我们几个对于食物,对于文字,对于摄影有些须爱好的人,不小心的聚在了一起。于是就由着性子,将这些因素捏合到了一起,玩起了一个由食物为主题的游戏。如此,就有了眼下的这个吃客网站。

食物,温柔美好。无论饥饿悲戚,欢愉快慰,它总是可以适时的给予安慰与同欢,这样的悲欢与共。美好的食物,也让人心底坦诚,因为会让我们十分的乐意与人推荐共享。

网站新做起来不久,但是,与我们愿望的一样,它的点击日益愈长。因为你我都对食物有着同样的偏爱,与推荐于人的热诚。

好了,现在如果你也被食物感动,有一些关于食物的浅浅认识,愿意将它们记录,有推荐于更多人知道的热情。那么你也可以参与我们的这个由味觉,文字,图片共同组成的游戏。

征稿内容:

一、介绍你认为值得推荐的宁波餐饮店,或是介绍当季的某种食材,要求原创与亲身体会。字数600——1000。

二、我们需要许多图片,图文并茂是乐趣所在。

三、宁波当然是指宁波整一个大市,我想很多人会愿意了解周边县级市的美食好去处。

四、一经录用,我们会付给报酬,50元——100元,按质量计算。

五、投稿邮箱:chikerlin@hotmail.com QQ:458527982

毕竟这是一个因为兴趣而组建的网站,我们付给的报酬并不多,但,我们的要求亦不高,要得不过是你对于宁波餐厅的一些出于真心的推荐与体验而已。

那么,就让我们一起游戏,不羞涩于自己,将美食的好,告诉更多的人知道吧。

吃客网:http://www.chiker.cn

Even in a TiVo world, some TV commercials just can’t be zapped from our cultural psyche. But selecting the 25 most-memorable TV commercials from the past 25 years almost caused USA TODAY’s Ad Team to blow a tube.

Here are the 25 TV spots — love em or hate em — that left the most indelible marks on our collective memory. But don’t touch that dial.

1Life Alert: I’ve Fallen, and I Can’t Get Up! (1990)

The best-remembered (and most-parodied) commercial phrase of the past 25 years isn’t for a cola or sneaker. It comes from that elderly woman using the Life Alert gizmo around her neck to call for help. It is the ultimate product-as-hero ad.

 

 

2Apple Macintosh: 1984 (1984)

The ad all others have aspired to be. Never mind that it aired once nationally, on the Super Bowl and that few recall much besides that very buff woman wielding a sledgehammer. It sold Macs.

 

3Wendy’s: Where’s the Beef? (1984)

The same year Apple went over-the-top to tout its Mac, Wendy’s went under-the-bun to tout its burger. Crusty ol’ Clara Peller ranting “Where’s the Beef” became ingrained in pop culture. It may be the most effective fast-food ad ever. Sorry, Ronald.

 

4Isuzu: Joe “Trust me” Isuzu (1986)

Joe Isuzu ranks among the most memorable auto pitchmen. He (David Leisure) was a remarkably likable liar making outrageous claims about the Isuzus. Joe’s job as slimy hawker wasn’t to sell cars, but to familiarize consumers with the then-little-known Isuzu name. Did he ever. Trust us.

 

5Energizer Bunny (1989)

Energizer stole Duracell’s drum-beating bunny, put it in motion and never looked back. For this campaign, Energizer can beat its own drum. And it’s still going and going and going.

 

PR Newswire

6Bartles & Jaymes: Thank You for Your Support (1985)

Frank Bartles and Ed Jaymes perfected the art of sitting on the front porch step and shooting the breeze. (OK, Ed never spoke.) They convinced millions that the new wine cooler was from a coupla country geezers – never mind that wine giant Gallo was behind it.

 

7California Raisin Advisory Board: Heard it Through the Grapevine (1986)

The ad wasn’t just the birth of the dancing raisins. It also was the birth of Claymation – clay animated figures that could move and groove. And it was the original better-for-you snack pitch: raisins instead of sweets?

 

 

8Budweiser: Croaking Frogs (1995)

Perhaps the most fondly remembered Super Bowl campaign from Anheuser-Busch starred a trio of talking frogs in a dark swamp croaking: “Bud. Wei. Ser.” It was so widely mimicked and so wildly successful, the King of Beers made it a series with talking lizards and ferrets.

 

9Bush campaign: Willie Horton (1988)

Who can forget that mug shot? The ad tried to link Democratic presidential opponent Michael Dukakis to a prison furlough for the Massachusetts convict during which Horton raped a woman and stabbed her boyfriend. But Dukakis felt the knife.

 

10California Milk Processors Board: Got Milk? (1993)

What could be stickier than to have an entire peanut butter sandwich stuffed into your mouth – and have no milk to wash it down? This first ad was a springboard for Got Milk? – and Aaron Burr – into pop culture.

 

 

11Partnership for a Drug-Free America: “This is Your Brain on Drugs” (1987)

To scare teens off drugs, this public-service ad compared an egg in a frying pan to a brain on drugs. Any questions? Yes: Got cholesterol?

 

12Ikea: Gay Men Shopping (1994)

Major marketers were too timid to court gays on TV until Ikea broke the barrier. Two male actors portray a couple shopping for a dining room table. IKEA was bold, but not so much that they shopped for other rooms.

 

13McDonald’s: Nothing but Net (1993)

With a Big Mac at stake, Michael Jordan and Larry Bird play the most famous game of h-o-r-s-e ever captured on film. Each proposes – then swishes – increasingly improbable shots in this Super Bowl ad. For McD’s, it was nothing but net.

 

14Pepsi: Michael Jackson on fire (1984)

This ad is remembered not for its wonderfully 1980s capture of the Jackson mystique, but for its pyrotechnics gone awry. Jackson’s hair caught fire, and nothing else mattered – not even the fact that the Gloved One refused to be seen in the ad actually holding a Pepsi.

 

 

15Reagan Campaign: Morning in America (1984)

Here’s a rarity: a positive political ad. The ultimate feel-good spot boasted of things President Reagan had done, while showing waving flags, happy kids, smiling brides. Only thing missing was a puppy.

 

 

16Nike: Bo Knows (1989)

Super jock Bo Jackson proved he could play pro football and baseball and wear Nikes, all at the same time. But Bo Jackson, you’re no Bo Diddley.

 

17Nike: Revolution (1987)

Nike changed the world – at least, the ad world, by being first to feature an original Beatles recording in a TV spot. This resulted in a predictable (for Beatles music) flurry of lawsuits, including one for Nike. But in the end, the love you take is equal to the ads you make.

 

18Pardon Me, Would You Have Any Grey Poupon? (1984)

Ah, the beginning of a condiment class system. Out with the yellow mustard, in with the brown Dijon. Pardon me, got any purple Heinz ketchup?

 

19Federal government: Crash Test Dummies (1985)

It took a coupla dummies (Vince and Larry) to persuade Americans to buckle their seat belts. We all learned a lot from these dummies.

 

20Playtex: Model (1987)

Playtex showed some skin – if you can call it that – in the first TV spot showing a bra on live models. No more mannequins in lingerie – cross your heart! It’s the grandmother to the Victoria’s Secret fashion shows.

 

21Chevrolet trucks: Like a Rock (1991)

Most car and truck ads are entirely forgettable. Chevy made its truck ads entirely memorable by cozying-up to singer Bob Seger’s Like a Rock anthem. The ads made Seger richer and Chevy truck ads hummable.

 

22New Coke: Max Headroom (1986)

He was one part computer chip, one part cult hit and one part goofy while interviewing a nervous Pepsi can. Max Headroom hyped New Coke as the better-than-Pepsi. Uh-oh. Where’s New Coke now? Right pitchman, wrong product.

 

 

23Pets.com: Because Pets Can’t Drive (1999)

Pets.com was a dot-com victim, but its silly sock puppet was the dot-com darling. What better way to promote an online pet supplier than with a puppy sock puppet with button eyes?

 

24Reebok: Dan & Dave (1992)

It was gonna be the perfect Olympic hype. The Reebok ad had the two Americans favored to face off for decathlon gold in Barcelona. But Dan didn’t even make the team. And Dave mustered only bronze. Oops.

 

25Taster’s Choice soap opera (1991)

What will that coffee lead to? That’s what the Taster’s Choice campaign seemed to pose in a series of titillating, soap opera-like ads that left viewers clamoring for the couple’s next installment. Will they ever kiss?

 

今天上山,心情大好。太阳当头照,又是大暑。但还是一切按计划进行。

行路半山,看到树上有一块牌子,上书“原谅别人就是善待自己”。看看前后都没有这样的言语,更加觉得有缘。

回到宁波天色阴沉,居然下午打起冰雹,好在已经到家。

上午中国电信来人,帮我把ADSL改成LAN了,下午回家才真正完成。速度号称比原来快了10倍。

又是个提速的日子。

初中时代,荷东里有首NEW LIFE,一直很喜欢。

开始新生活了。

关于用废纸箱做包子馅的新闻前一阵可谓沸沸扬扬。结果昨天爆出更猛的料,居然是北京电视台某编导亲自导演的。自己提供肉馅,自己拍。

第一时间短信我的同学好友,在北京电视台工作的层睡在我上铺的兄弟。才知道事实果真如此。

那可真是创造了新中国新闻造假的新局面了。今天北京市委的处罚就下来了,检查、撤职、开除,非常严肃,也很重。

纽约时报也出过假新闻。假新闻为什么屡禁不止?如果之归与收视率似乎也不完全,不过归与体制,那么为什么全世界都有假新闻?

在我看来,新闻从来都只能是报道,而不能是“展现”的。所有展现的新闻,除了直播,都有假的空间和嫌疑。

晚上美国的朋友提醒我,国外也报道了这条新闻,甚至 time.com也报道了。美国人也都相信了,在中国食品安全广被指责的背景下。

不过他们今天也报道了“纸箱包子”是假消息的新闻,但并不因此减少对中国食品安全的攻击,也添上了对新闻的攻击。实在是有点可笑的,但这就是美国主流媒体眼中的CHINA。

http://www.time.com/time/world/article/0,8599,1645342,00.html

今天在单位值班一整天,明天还要值班。

从国外买的三套DVD。因为都是一区碟,没有中文字幕。

这套是研究用的”Frank Capra’s WWII: Why We Fight – American Propaganda Films of WWII”,注意,美国人几乎从来不把Propaganda用在自己头上,这次是个极大的例外。

The Oprah Winfrey Show (1986–2005)

教学用。

NFL Films Super Bowl Collection – Super Bowls XI-XX (2004)

NFL Films Super Bowl Collection – Super Bowls XXI-XXX (2004)

这两套是自己欣赏用,因为太喜欢橄榄球了。昨天看了亚洲杯,果然不出所料,打平即可出现果然成了“打S也不出线”。我喜欢的体育都是赏心悦目的。例如每天晚上0点以后开始的环法自行车赛,和达卡汽车拉力赛一样,我喜欢。不只是运动,更主要的是沿途的风景。我和太太都会发出惊叹,啊,太美了!正如国奥和国际米兰比赛的球场。群山环绕,美不胜收。

体育是应该躺在床上,喝着冰镇饮料,吹着空调,听着收音机,边翻画报边看的,呵呵。

说到收音机,觉得听遍了全球的电台,个人最喜欢的是韩国电台,开始听的时候只按类别。例如BLUES,JAZZ,古典。后来才发现最喜欢的几批电台居然都是在韩国的,因为都是国际台,说英文,开始并不留意。后来才发现。厉害的。

今天又在杭州杀个来回,参加了05级的博士论文开题报告。很多感触。

可惜来不及交流就赶回宁波,晚饭刚上我喜欢的虾就匆匆和同学们再见了。

不想高速客车居然在刚刚离开杭州的路上撞了宝马,这种事情太少见了。风雨大作,交警几个小时都没来。结果换了辆车晚上11点多才到宁波,路上4个多小时。

今天生病,不得不躺在家里,上午居然还到了学校。下午就撑不住了。于是终于看到了8点档的电视。

CCTV2套改版的幸运52吸引了我的注意,那不是美国fox的Are You Smarter Than a 5th Grader?。一边是5年纪的小学生,一边是参赛的成年人。只要答对小学5年级课本的11道题目,就能赢得100万美金。我没有看全幸运52,不知道奖励方式,但节目模式却完全一样。

我一直对模仿国外节目形态执支持态度。只要版权没问题就行。正如今天给学生们指导一个方言节目的调查。我特别不能接受学生们动不动就拿新闻低俗化、广告低俗化说事。其实这是学生不了解新闻和广告的典型表现。我建议他们先放下低俗化的有色眼镜,先去看看业内人士的标准。等把行业了解清楚了,再来说低俗化。虽然NB政府也要求我写关于新闻低俗化的评论。但那显然是和学生们不同的眼光和角度。政府和公众才是反对低俗化的主体,而高校学者显然是此道的标准制订参与者和建议者。我坚持卡茨的观点,受众的需求可以被满足。甚至,更进一步,应该被满足。那几乎是应该媒体的责任。(但这显然和哈钦斯报告相抵触,而那个报告,是没有一个新闻传播学人士,无论学者还是业内,参加的。)

做个新闻人是不容易的,做个广告人也不容易。从科研角度上说,反对低俗化很容易有成果。但在教学角度,给学生设置太多的禁区,显然是不适合的。只有了解了新闻和广告才能区别什么是低俗化和三贴近的区别。

什么是大学,我还是陈先生的老观点:自由之精神,独立之人格。

今天的美国报纸有两条关于中国的新闻。一条是最高的人结婚。图片看着比较不舒服。另一条是原药监局长被执刑,纽约时报报道的。

今天陪N老师见了车会长,宁波传说中的人物。

晚上参加了C局长的晚宴,觉得自己以学者的身份为别人撞出火花也是功德一件。

听了两天的非洲电台,觉得和国内电台没什么本质区别。

GOOGLE那些独特的LOGO都是一个黄姓高手手绘的。有一天他纪念米开朗基罗,结果遭到了很多人的投诉,因为他放上了一个很小的大卫。而许多商人投诉,认为打开GOOGLE,看到裸体像,觉得自己受到了冒犯。突然想到,我们这里也有裸体大卫啊,呵呵。